You might see it as Amazon dipping a toe into the real estate business or as real estate agencies buying leads from Amazon. Either way, buyers in 15 markets will benefit by connecting with real estate brokers through Amazon TurnKey and, in return, receiving up to $5000 in Amazon benefits.
Upon closing, home buyers can spend their thousands of dollars in rewards on Amazon goods and services such as smart home devices, cleaning, painting and furniture assembly.
Realogy Holdings, which owns ERA, Better Homes and Gardens, Century 21 and Coldwell Banker, struck the deal with Amazon after seeing its stock price plunge in recent months. Just as Amazon has disrupted the retail business, hurting brick and mortar stores in the process, instant home buying services like Open Door have stunned standard real estate brokerage companies.
Technology has already made it easier to find a buyer for your home without using an agent. Now, companies like OpenDoor buy homes for resale, giving home sellers immediate satisfaction without having to go through listing and selling their homes on the open market. This eliminates the need for residential real estate agents to help sell and buy these homes.
Your Amazon bonus ranges from $1000 to $5000 depending on the home’s purchase price. The program is currently available in select large cities including Los Angeles, Phoenix, Sacramento, San Francisco, Denver, Tampa, Orlando, Houston, Washington, D.C., Seattle, Chicago and Atlanta.
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5 comments
Nice write-up.
Although Amazon seems to have way more pricier smart home items this days.
Just feeling surprise by seeing Amazon’s feet in real estate area. Good article.
Amazon is going anywhere. Now even in the real estate business. What next?
I don’t know why people turned to amazon for leads, it’s seems like amazon offer free things i think??
Interesting this new way that real estate agencies are looking for new leads and more curious to Amazon entering this tip.